Rich cream formula defines texture and seals in moisture on medium to coarse hair. Apply to dry hair to create definition. Add brilliant shine with help from certified organic aloe and other plant humectants.How to use: Apply a small amount of brilliant™ universal styling creme to dry hair. Distribute evenly with an Aveda Paddle Brush. Brush, curl or straighten for style formation with an incredible shine. Apply to clean, conditioned, damp hair for light control and brilliant shine.